WHAT MATTERS MOST TO YOUNG FESTIVALGOERS? INSIGHTS FROM A CROSS-GENERATIONAL ANALYSIS CONDUCTED IN GERMANY

Abstract

Festivals are a unique cultural space where diverse audiences converge, each with varying expectations and priorities. By focusing on young people, this study explores which aspects festivalgoers across different age groups consider most important, using data from a comprehensive survey conducted in Germany (secondary data analysis of a 2023 survey; N = 3503). Through cross-tabulations, the analysis examines preferences such as cleanliness, hygiene facilities, transport options, and entertainment. While initial findings show that sustainability consistently ranks as a low priority for festival attendees regardless of age, this study aims to uncover potential generational differences in other key areas. The results provide valuable insights for festival organizers seeking to align their offerings with the diverse needs of their audiences while addressing broader cultural and societal expectations.